Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences' perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

This is a fascinating new account of how diplomacy and politics gave way to military strategy and warfare in the Pacific. Presenting previously unpublished photographs, interviews with veterans, newly commissioned maps and new translations of Japanese sources, this book freshly examines the key events in the fight for the Pacific. Detailing the background to the Japanese attack on Pearl Harbor it shows how the decision-makers in Washington, following consultation with the leaders of Britain, Australia and New Zealand, moved to stop Japan from its drive toward Australia by initiating a counterthrust in the Solomon Islands. It also shows how qualities and character of leadership are crucial to winning wars, detailing how Admiral Ernest J. King managed to commit the Marine Corps to ground action in the South Pacific six months earlier than originally planned, by ignoring the Roosevelt's commitment to defeat Germany prior to fighting Japan, and by outmaneuvering Gen. Douglas MacArthur for leadership. It also explains how Marines under Maj. Gen. A.A. Vandegrift, despite inadequate logistical support, managed to prevail in the Americans' first ground campaign of World War II, making Japan's ultimate defeat inevitable. In addition to recounting these key events, it traces how censorship and patriotism influenced the reporting of the conflict in America, how Hollywood films further shaped public opinion by portraying the significant events in particular ways, and how certain crucial decisions such as the early bombing raid of Tokyo, and giving Douglas MacArthur command of the war effort in Australia, were "political" rather than "strategic," and were made to foster morale rather than to gain any military advantage. This book will be of great interest to all students and scholars of Military History, and to all readers with a general interest in World War II, particularly in the conflicts of the Pacific, Pearl Harbor and Guadalcanal.

This is a fascinating new account of how diplomacy and politics gave way to military strategy and warfare in the Pacific.
Presenting previously unpublished photographs, interviews with veterans, newly commissioned maps and new translations of Japanese sources, this book freshly examines the key events in the fight for the Pacific.
Detailing the background to the Japanese attack on Pearl Harbor it shows how the decision-makers in Washington, following consultation with the leaders of Britain, Australia and New Zealand, moved to stop Japan from its drive toward Australia by initiating a counterthrust in the Solomon Islands.
It also shows how qualities and character of leadership are crucial to winning wars, detailing how Admiral Ernest J. King managed to commit the Marine Corps to ground action in the South Pacific six months earlier than originally planned, by ignoring the Roosevelt's commitment to defeat Germany prior to fighting Japan, and by outmaneuvering Gen. Douglas MacArthur for leadership. It also explains how Marines under Maj. Gen. A.A. Vandegrift, despite inadequate logistical support, managed to prevail in the Americans' first ground campaign of World War II, making Japan's ultimate defeat inevitable.
In addition to recounting these key events, it traces how censorship and patriotism influenced the reporting of the conflict in America, how Hollywood films further shaped public opinion by portraying the significant events in particular ways, and how certain crucial decisions such as the early bombing raid of Tokyo, and giving Douglas MacArthur command of the war effort in Australia, were "political" rather than "strategic," and were made to foster morale ratherthan to gain any military advantage.
This book will be of great interest to all students and scholars of Military History, those with a general interest in World War II, particularly in the conflicts of the Pacific, Pearl Harbor and Guadalcanal.

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing. This book was published as a special issue of the Journal of Political Marketing.

The interaction between computers and mathematics is becoming more and more important at all levels as computers become more sophisticated. This book shows how simple programs can be used to do significant mathematics. The purpose of this book is to give those with some mathematical background a wealth of material with which to appreciate both the power of the microcomputer and its relevance to the study of mathematics. The authors cover topics such as number theory, approximate solutions, differential equations and iterative processes, with each chapter self contained. Many exercises and projects are included giving ready-made material for demonstrating mathematical ideas. Only fundamental knowledge of mathematics is assumed and programming is restricted to "basic BASIC" which will be understood by any microcomputer. The book may be used as a textbook for algorithmic mathematics at several levels, since all the topics covered appear in any undergraduate mathematics course.

Time Pieces is an exciting new series of repertoire which explores the wealth of music written from the sixteenth century to the present day. The pieces are presented chronologically within each volume and all include the year in which they were written too so you can map your journey through time. Time Pieces for Cello is a three-volume anthology providing a graded selection of well-crafted and idiomatic arrangements, as well as some original pieces, for cello and piano. All of them have been carefully written to provide practice of the keys, note ranges and fingering patterns encountered in the early grades, and there are suggestions for position work and varied bowing patterns. Each volume balances well-known pieces with less familiar music, and the emphasis throughout is on tuneful repertoire perfectly suited to the cello with a simple supportive piano accompaniment. From Tallis to Tchaikovsky and from Haydn to Britten, Time Pieces for Cello allows the pupil to get a real feel for the different styles of music through time and will prove an invaluable, varied source of further study and recital repertoire.

Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences' perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.

This primary source reader in the popular DISCOVERING series contains a six-part framework that guides you through the process of historical inquiry and explanation. The text emphasizes historical study as interpretation rather than memorization of data. Each chapter is organized within the same pedagogical framework: The Problem, Background, The Method, The Evidence, Questions to Consider, and Epilogue.

Time Pieces is an exciting new series of repertoire which explores the wealth of music written from the sixteenth century to the present day. The pieces are presented chronologically within each volume and all include the year in which they were written too so you can map your journey through time. Time Pieces for Cello is a three-volume anthology providing a graded selection of well-crafted and idiomatic arrangements, as well as some original pieces, for cello and piano. All of them have been carefully written to provide practice of the keys, note ranges and fingering patterns encountered in the early grades, and there are suggestions for position work and varied bowing patterns. Each volume balances well-known pieces with less familiar music, and the emphasis throughout is on tuneful repertoire perfectly suited to the cello with a simple supportive piano accompaniment. From Tallis to Tchaikovsky and from Haydn to Britten, Time Pieces for Cello allows the pupil to get a real feel for the different styles of music through time and will prove an invaluable, varied source of further study and recital repertoire.